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In the wake of the massacre in Las Vegas, many are seeing fake news of the event being spread on Facebook and other social media sites. This is nothing new to the goliath company, having already been in hot water following Russian influencers buying ads during the election period. For Fortune Magazine, Newhouse Assistant Professor of Communications Jennifer Grygiel wrote a piece on what Facebook is doing wrong, and what it needs to do to get it right.

“Is Facebook having a Frankenstein moment when it comes to news aggregation—has it created something it can’t fully control? The company’s executives might tell you that it has, but this is absolutely not the case,” she wrote. “The reality is that Facebook needs to hire humans to edit and review the content it promotes as news—and it needs to hire a lot of them.”