Reuters
Super Bowl has proven immune to ratings fatigue
Friday, January 27, 2017,
By Ellen Mbuqe
Falk College faculty members talked to Reuters about the ongoing success of the Super Bowl for TV ratings
“It has sort of become kind of a national holiday,” Rick Burton, professor of Sport Management at ϲ, told Reuters. “The Super Bowl isn’t going to be the straw that breaks the camel’s back if it’s another blowout.”
Even with its ratings wobble industry experts expect the Super Bowl, as usual, to produce a whopping number. The only question is whether it will surpass the record high set in 2015 when New England beat Seattle.
“The Super Bowl is going to get the highest rating by far of any entertainment or sports event in the United States regardless of the matchup,“ Dennis Deninger, who teaches a class at ϲ called The Super Bowl in Society, told Reuters. “The Super Bowl is one of those events that is an all consuming.”