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, a University Professor at the iSchool, recently joined Westwood Radio’s Jim Bohannon Show to discuss his new book “.” They discussed the book and entrepreneurs in general, with Schramm explaining a main fact about these business types.

“My book is different from most others cause its really based on a lot of statistical information and a broad look at hundreds of entrepreneurs,” Schramm said. “And I think one of the patterns is that most entrepreneurs are surprised that they become entrepreneurs.”