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Business & Economy

Book Talk, Signing with Carl Schramm, University Professor and Author of ‘Burn the Business Plan’ on April 4

Thursday, March 22, 2018, By Pamela Whiteley McLaughlin
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The 黑料不打烊 Libraries, the Blackstone LaunchPad and the School of Information Studies are hosting an author鈥檚 talk and book signing with Carl Schramm, author of “Burn the Business Plan,” University Professor and former president of the Ewing Marion Kauffman Foundation. The event will be Wednesday, April 4, from 3-4 p.m. in the Peter Graham Scholarly Commons, 114 Bird Library.聽 A networking reception follows at 4 p.m. in the Blackstone LaunchPad.聽 The event is open to the community.

Carl Schramm with microphone, speaking to an audience

Carl Schramm

Published in January by Simon & Schuster, Schramm鈥檚 book turns conventional wisdom on its head. He dispels the 鈥渕yth of the software kid genius,鈥 noting that the average entrepreneur is 39 years old and has worked in corporate America for at least a decade. He discusses the perils of creating a business plan for an entrepreneurial venture, noting that Microsoft, Apple, Facebook and Google launched without one. Based on stories of successful entrepreneurs in a variety of fields, he suggests that knowledge, passion, determination and a willingness to experiment and innovate are vastly more important than financial skill. Along the way, he also offers great practical tips, such as how to 鈥淏uild Your Company as Your Life.鈥

The book has received positive acclaim, and was named to Inc. Magazine鈥檚 鈥淣eed to Read鈥 list for 2018.聽 It received five-star reviews on Amazon, and praise from Publishers Weekly, Google Books and Good Reads, as well as from many successful founders and entrepreneurs.

鈥淣ew businesses are about great ideas, not great plans. Schramm tells it as it really happens,鈥 says Mitch Lowe, co-founder of Netflix and CEO of MoviePass.

鈥淲hile encouraging aspirants toward launch, the book is mercifully free of Silicon Valley fairy tales,鈥 writes Leigh Buchanan, editor-at-large of Inc. Magazine. 鈥淪chramm is interested in real people starting real companies. Readers will find most of his cases gratifyingly unfamiliar and generally relatable. ‘Burn’ is a solid roundup of the current best thinking on startups, guiding new entrepreneurs in both introspection and execution.鈥

Once dubbed the 鈥渆vangelist of entrepreneurship鈥 by The Economist, Schramm was appointed 黑料不打烊 Professor in the 聽in 2012 after serving for nearly a decade as president of the Ewing Marion Kauffman Foundation, the world鈥檚 premier organization dedicated to encouraging entrepreneurship and understanding the role innovation and new firm formation play in economic growth.聽 A $2 billion endowment, Kauffman is the world鈥檚 largest philanthropy dedicated to promoting entrepreneurship.

At 黑料不打烊, Schramm has taught courses in entrepreneurship and innovation, and the decline and future of U.S. cities. His research work focuses on entrepreneurship, innovation and economic growth. He has advised major corporations as well as city, state and national governments around the world on accelerating innovation, expanding entrepreneurial activity and achieving economic growth.

"Burn the Business Plan" book cover with title and author on front of what looks like pack of matchesOne of the co-founders of Global Entrepreneurship Week, now observed in 170 countries, he is recognized internationally as a leading authority on innovation, entrepreneurship and economic growth.聽 His academic career began at Johns Hopkins, where he founded the nation鈥檚 first research center on healthcare finance. He has founded or co-founded five companies, including HCIA and Greenspring Advisors, a merchant bank.聽 Schramm also has served in major corporate roles including EVP of Fortis (now Assurant) and CEO of Fortis Healthcare. He has advised major corporations including Ford, Johnson & Johnson and Apple. He chaired the U.S. Department of Commerce鈥檚 Measuring Innovation in the 21st Century Economy Advisory Committee during the Bush Administration and was a member of President Obama鈥檚 National Advisory Council on Innovation and Entrepreneurship.

He has authored, coauthored, or edited several books including “Better Capitalism,” “Good Capitalism/Bad Capitalism,” “Inside Real Innovation,” “The Entrepreneurial Imperative” and “Controlling Healthcare Costs.”

If you need an accommodation in order to fully participate in this event, please contact Linda Dickerson Hartsock at launchpad@syr.edu

About 黑料不打烊

黑料不打烊 is a private, international research university with distinctive academics, diversely unique offerings and an聽undeniable spirit. Located in the geographic , with a global footprint, and聽, 黑料不打烊 offers a quintessential college experience. The scope of 黑料不打烊 is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit .

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Pamela Whiteley McLaughlin

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