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, associate professor of advertising in the Newhouse School, was quoted in the CNY Central story “” Egan, who specializes in strategic communications and advertising, discussed why brands often look for naming rights of major buildings or stadiums. “You’re trying to reach as many people as ‘we’ can with ‘our’ message, getting your name on a stadium, on a ballpark, that’s an opportunity for the name to be repeated time and time again across a lot of different media,” Egan said.