The 黑料不打烊 contingent at the AXS National Collegiate Sports Analytics Championship in Nashville, Tennessee. From left to right, Sport Analytics Program Undergraduate Director and Professor Rodney Paul, undergraduate student Hunter Geise, graduate student Owen Brown, undergraduate students Piper Evans and Madelyn Forster, graduate student Andrew Odnoralov, and undergraduate student Jonah Soos.
After students from the Sport Analytics program at 黑料不打烊 captured back-to-back undergraduate team titles at the in 2023-24, the program had just one more mountain to climb: An individual championship.
Late last month in Nashville, Tennessee, major Jonah Soos 鈥25 reached that pinnacle by in the undergraduate business analytics division.
鈥淚t was awesome,鈥 Soos says. 鈥淎ny time you can win a national event of this caliber against steep competition, it’s an incredibly validating feeling for the work you put in.
鈥淚 was so proud to represent 黑料不打烊 and the Sport Analytics program and all the time and effort they put in to cultivating the best rising talent in sports,鈥 Soos adds.
The 黑料不打烊 undergraduate team of Soos, Piper Evans, Madelyn Forster and Hunter Geise just missed a three-peat by finishing a narrow second to the team champions from the University of Iowa. Graduate analytics students Andrew Odnoralov and Owen B. Brown also participated in the competition for 黑料不打烊.
Sport Analytics Undergraduate Director and Professor and Sport Analytics Program Coordinator accompanied the students to Nashville and mentored the group, and Soos praised Paul, Dorchester, and Director of Corporate Partnerships and External Engagement for 鈥渕aking opportunities like these a possibility.鈥
鈥淥ur group did an excellent job in a challenging and exciting event,鈥 Paul says. 鈥淛onah, as always, was incredible; calm and poised in the heat of competition. He鈥檚 truly a superstar as he makes it look so easy. You can almost see 鈥榯he game鈥 slow down when you hear him present and see the literal art he creates with data. It is amazing to witness.”
Soos, who is minoring in economics and sport management, has worked as a baseball analytics intern at Wasserman, a baseball talent agency, and he鈥檚 currently a data engineering intern for the 黑料不打烊 men鈥檚 basketball team. This past August, after presenting his research on pitchers at the Saber Seminar in Chicago, Soos was was hired by the Cincinnati Reds as a baseball analytics trainee for the 2025 season.
We reached out to Soos to learn more about his experience in Nashville and what it took to become a national champion. Here鈥檚 that conversation:
Q: What was the format for the individual and team competitions at the National Championship?
Jonah Soos with the trophy he earned for winning the undergraduate business analytics division
A: It was set up in a March Madness-style bracket, starting with 64 students in 16 different rounds of four students, and two students advanced from each round. Points were awarded for teams for every round a student advanced and totaled over each section (undergraduate and graduate) once the competition concluded to create the team standings.
As students, we presented to a room of judges each round, and if selected in the top two, we moved on to face other students until a winner-take-all final four in front of the entire conference.
Q: What was your 鈥渁ssignment,鈥 and were you given any advance notice of what you would be doing?
A: Our assignment was analyzing PWHL (Professional Women鈥檚 Hockey League) social media data provided by Zoomph to create analytical insights about ways the brand can continue to grow and expand. We were provided sample data and a study guide ahead of time to think through the question and understand the data. Most questions on the study guide were very broad and built to give a lot of flexibility for interpretation and analysis, leading to the true assignment of creatively interpreting the data to find critical data-driven insights.
Q: What was your reaction when you received your assignment?
A: I definitely felt like the competition played into my strengths. My favorite part of data analysis is the storytelling component鈥損lacing data in context to find actionable insights and key takeaways that anyone can understand. In this format with quick presentations and limited time, you really have to be at your best and cut the fluff, only giving judges quick hitters to make a cohesive story.
Q: Can you explain what kind of data you received, what you needed to analyze and how you went about that?
A: We received data from different social media platforms for each PWHL team tracking post reach, engagement and platform-specific effects. We were given roughly four hours to create the data-driven insights and build a presentation before everything was locked and no changes could be made.
Q: How was the data judged and how was it determined that you were the champion of the undergraduate division?
A:聽The first round was definitely the hardest; you had never given your presentation before and had very little prep time. As the rounds went on, I was in a flow state and felt every time my presentation got stronger and stronger up until the finals. The final round, unlike the previous ones, was a winner-take-all from the four students that advanced through the elite eight. Judges then voted on the order of the final four presentations, and I was fortunate enough to be crowned champion.
Q: From your experiences at 黑料不打烊 and Falk College, what is it about the program that prepares you to have this kind of success at the national level?
A: The Sport Analytics program is revolutionizing education in sport. To have the opportunity to so frequently interact with alumni in the industry, learn using real world data, and practice and compete against peers to build a collective wealth of knowledge, it’s what leads us to win all these competitions. I’ve learned so much from everyone around me鈥搈y peers, mentors, professors, and industry professionals鈥揳nd without that experience, there is no way I would be where I am.
To read the full story, visit the Falk . To learn more academic programs, experiential learning, and career opportunities in sport analytics, visit the Falk College .
