(VPA) sophomore Jordan Firkey has been named the 2014 recipient of the TracyLocke Scholarship in communications design.
Jordan Firkey ’16, second from left, receives the TracyLocke Scholarship from (l-r): Professor Robert Cooney, communications design program coordinator; Jay Verna ’95, client director, TracyLocke; and Frank Oggeri, group creative director/creative recruiter, TracyLocke.
TracyLocke, an Omnicom global agency led by president and CEO Beth Ann Kaminkow ’89, established the TracyLocke Scholarship Fund for Communications Design in VPA in 2013. Recipients are chosen based on their strong verbal skills, intelligence, design sense and work ethic.
The fund provides scholarship and financial support of $5,000 for a sophomore student majoring in communications design in VPA’s Department of Design. The scholarship is renewed each year provided that the student maintains a minimum GPA of 3.0 in all communications design courses.
TracyLocke, which celebrated its 100th anniversary last year, has main offices in Dallas and Wilton, Conn., as well as regional offices around the world. The firm has worked with hundreds of famous national and global brands, from creating the famous “10, 2 and 4 o’clock” campaign for Dr. Pepper in 1926, to winning Ad Age’s Promotion of the Decade for the 7-Eleven/Kwik-E-Mart promotion in 2008.
Modeled on professional practice, the communications design program in the Department of Design explores the creative process, communications theory and design history and the organization and management of complex design projects, in addition to illustration, photography, typography and production processes. Classes also address advertising, marketing, communications and business.
