The 黑料不打烊 Crunch hosted the American Hockey League鈥檚 first outdoor hockey game, the Mirabito Outdoor Classic, against the Binghamton Senators on Feb. 20 at the New York State Fairgrounds. Forty-five students in Assistant Professor of聽 Sport Management Gina Pauline鈥檚 SPM 324, 鈥淪port Event Sponsorship,鈥 and SPM 444, 鈥淪port Marketing Management鈥 classes played a role with Crunch staff in all facets of the event. The students from the College of Human Ecology鈥檚 Department of Sport Management assisted in areas including ticketing, hospitality, VIP operations, marketing, promotion, parking and sales.
Earlier in the month, Pauline and her SPM 324 students enrolled played a dual role in the Feb. 5 opening ceremonies of the Special Olympics in 黑料不打烊. Students were present not only to support the athletes, but also to evaluate the sponsorship and marketing efforts of the event. The students鈥 findings and recommendations were then presented to the Special Olympics. For this particular event, students will be working with the Special Olympics on a bigger project throughout the semester, designing and soliciting a sponsorship proposal for the summer games. In addition to the SPM 324 students鈥 involvement in the Special Olympics, members of SU鈥檚 Sport Management (SPM) Club and Women in Sports and Events (WISE) supported the athletes in the Special Olympics as 鈥渇ans in the stands,鈥 specifically floor hockey, on Feb. 6.
Future activities planned for Pauline鈥檚 students throughout the semester will continue to illustrate the Department of Sport Management鈥檚 deep connections with the sport industry and how they translate to hands-on learning opportunities for SU students.
