Bob Liodice, president and CEO of the Association of National Advertisers (ANA), will visit the on Wednesday, Nov. 2, as a guest of the advertising department’s Eric Mower Advertising Forum. He will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots. Follow on Twitter at #Liodice.
Liodice was appointed president and chief executive officer of the ANA in 2003. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995. Previously, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.
He previously spent more than 15 years in marketing and financial management at Kraft General Foods, including work on the Jell-O and Bakers brands. He is a member of the boards of directors of the Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America and the Advertising Educational Foundation, and an executive committee member of the World Federation of Advertisers.
For more information about his talk, contact Karen Greenfield at (315) 443-2304 or kegreenf@syr.edu.
