Advertising students from the were winners at the 2012 American Advertising Federation (AAF) regional competition (District 2), held earlier this month in New York City. Newhouse students have won at regional competitions three times in the past four years.
The students presented on a campaign they developed to help car manufacturer Nissan appeal to multicultural millennials.
The campaign was developed by students in the “Advertising Research and Account Planning” (ADV 509) course, who conducted research, and the “Integrated Advertising Campaigns” (ADV 425) course, who completed the project and delivered the presentation.
Advertising faculty members Ed Russell, Kevin O’Neill, Amy Falkner and James Tsao supervised the students. Larry Elin, associate professor of television-radio-film, produced a TV commercial for the project.
Student team members include: Karly Bader; Grace Brennan; Jen Brotman (presenter); Alex Cohen (presenter); Julia Davis; Mel Fish; Ellen Gurss; and Casey Ann O’Brien (presenter), who worked on account planning and/or media; and Evan Davis; (presenter); H.J. Kwon (presenter); Julia McGovern; Chris Parker; Ellie Thiele; Malory Wheaton; and Kaity Wong, who worked on creative.
The team will compete at the AAF national convention in Austin, Texas in June.
A runner for most of her life, Marla Runyan L’25 crossed yet another finish line when she walked the stage in May to accept her diploma from the College of Law. While this was quite an achievement, she is no…
College of Law Distinguished Professor Nina Kohn is helping to create “gold standard” legislation on some of the most important issues facing older adults and individuals with cognitive disabilities. Based on her legal expertise, including in the area of elder…
In June 1776, from a rented room in Philadelphia, Thomas Jefferson penned the first draft of the document that would forge a nation. The stakes were high, amidst the ongoing war with the British, to find the right words to…
Ken Pontarelli ’92 credits the University for changing his life, opening up opportunities to pursue his passions and achieve professional success that allows him to focus on the public good. In return, he and his wife, Tracey, are paying it…
Three decades ago, Terence J. Lau L’98 walked the corridors as an eager student in the College of Law, then located in White Hall. He knew he had been given a rare chance—and a full scholarship—to be a part of…
If you need help with your subscription, contact sunews@syr.edu.
