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Media, Law & Policy

Helping Bring the Olympics to the World

Monday, February 17, 2014, By Kathleen Haley
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Newhouse School of Public Communications
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NBC intern Seth Goldberg 鈥16 visits the Olympic park in Sochi.

The Sochi Olympics has us riveted to our televisions as the athletes ski, skate and speed into sport legend.

黑料不打烊 students are playing a part in helping to bring the drama to fans around the world鈥攚ith NBC and with the International Olympic Committee.

Twenty-three students are interning with NBC in Sochi to assist in a variety of ways in the network鈥檚 expansive coverage. Another 10 students are stationed at NBC鈥檚 sports operations facility in Stamford, Conn., the hub for all Olympic information.

Some students may be helping process information and gather statistics, and others might be assisting camera crews in the field, among many production tasks, says Hub Brown, associate dean and associate professor of broadcast and digital journalism.

Many of the students are in broadcast journalism, but there are majors represented from across the school.

鈥淭hey are learning about the day-to-day work environment and working deadlines,鈥 Brown says. 鈥淭hey are exposed to the high-quality production values in these places and what鈥檚 demanded so they can see in a live sports environment what kinds of skills are needed.鈥

There鈥檚 also the experience itself.

鈥淧art of this is getting them to understand what it鈥檚 like to be in the middle of a gigantic history-making event, and that鈥檚 part of what we do to in journalism,鈥 Brown says. 鈥淭hey have a front seat to this huge event.鈥

Handling press

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Brittany R. Legasey 鈥13 works as a volunteer press assistant for the International Olympic Committee.

Brittany R. Legasey 鈥13, a master鈥檚 student in the , is making sure members of the world media have their front seat to the excitement. She works as a volunteer press assistant for the International Olympic Committee, working at Endurance Village, which houses competitors in the biathlon and cross-country skiing events.

Legasey, who earned a bachelor鈥檚 degree in history, political science and international relations, applied online through the Olympic Organizing Committee website. She initially was enrolled in Newhouse as a first-year student and thought of participating in the NBC internship after hearing about the Vancouver experience from other students.

鈥淚 eventually decided that I didn’t want to be a journalist, so I opted to do something with press management at the Olympics because I focused on media strategy and media management in each of my three majors,鈥 Legasey says.

After arriving in Russia Jan. 16, Legasey, who is also writing a blog for 黑料不打烊.com, produced the English version of the press materials about Endurance Village. She is the only native English speaker working in press operations at the venue and works with two Russian counterparts.

鈥淧rimarily I manage the accreditation process for journalists visiting our venue, providing media passes when appropriate and making sure that the journalists stay within the appropriate areas of the complex,鈥 she says. 鈥淭his was particularly difficult during the two days journalist were allowed unrestricted access for tours.鈥

Exploring Sochi

Although she did take Russian courses at SU, challenges with the language and the transportation system and a two-hour commute each way on her work days have not stopped her from experiencing what she can while in Sochi.

鈥淚鈥檝e explored the city of Adler, where the Olympic Park is located, and the Black Sea with my Russian roommates,鈥 she says. She also spends time with colleagues and connects with new people in the Olympic village, including athletes, through a social networking website.

The experience has changed Legasey鈥檚 view of the world and about media management.

鈥淚 learned that press operations is reactive rather than proactive,鈥 Legasey says. 鈥淲hen I return to the states I hope to work doing media management for a political campaign, so I think my work here will be a huge asset to that aspiration.鈥

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NBC intern Cassie Burcar DiLaura 鈥14, left, stands in for talent during rehearsals with Olympic commentators Al Trautwig and Chad Salmela.

Small numbers of students had been going to the Olympics for many years with NBC through Newhouse, but it wasn鈥檛 until the Athens summer games in 2004 when larger groups started to assist at every winter and summer Olympics. The NBC interns go through an application and interview process before they are selected.

Students who have been to prior Olympics, such as the summer games in London two years ago, provide other students interested in applying with the best information.

鈥淭hose students come back and say it was an amazing experience. It gets them fired up about their careers,鈥 Brown says.

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Kathleen Haley

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