Media, Law & Policy

Newhouse Student-Run PR Firm Honored at PRSSA National Conference

Thursday, December 3, 2015, By Wendy S. Loughlin

, the student-run public relations firm based in the , was recently honored at the , held Nov. 6-10 in Atlanta.

Hill CommunicationsThe group won the award for best campaign by a student-run firm for the “” campaign, which was developed in partnership with the University’s Office of Health Promotion during the 2014-15 academic year. The campaign sought to increase consent awareness and sexual and relationship violence education on the SU campus.

Elements of the campaign included:

  • the #NotAskingForIt promotion to emphasize that women are not “asking for it” (sexual assault), regardless of what they wear or how they act;
  • the development of a logo to brand the campaign, which was used as an entry stamp by three local bars to remind patrons of the importance of consent, especially when alcohol is involved; and
  • the creation of video content on the topic of consent, which aired on Orange Television Network in English and Spanish.

The campaign is now part of the initiative.