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Bloomberg

Olympic Sponsorships Will Start to Cost More

Thursday, September 28, 2017, By Sawyer Kamman
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facultyFalk College of Sport and Human DynamicsSport Management

As the Olympics inch closer to returning to host sites in Europe and America, the price for sponsorships has been on the rise. The David B. Falk Endowed Professor of Sport Management Rick Burton was interviewed by Bloomberg Pursuits, saying that sponsors should do well in the upcoming games.

鈥淭he presence of Paris and Los Angeles tells Western sponsors that the games are going to be really good in seven and 11 years,鈥� said Burton. 鈥淭here will be a premium based on the games coming back to those two continents.鈥�

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