ϲ

Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • ϲ Impact
  • |
  • The Peel
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • ϲ Impact
  • |
  • The Peel
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Business & Economy

Sport Management Professor Receives Grants to Study 2018 Winter Olympics Youth Viewership

Wednesday, October 18, 2017, By Michele Barrett
Share
facultyFalk College of Sport and Human DynamicsResearch and Creative

With final preparations underway for the 2018 Winter Olympics, scheduled to begin Feb. 9  in PyeongChang, South Korea,  Assistant Professor of Sport Management Jamie Jeeyoon Kim is researching the negotiation of motivation and constraints in young people’s decision making for tuning into the Winter Olympics. More importantly, her research investigates how watching the Winter Olympics affects the decision-making process for sport participation.

Jeeyoon Jamie Kim

Jeeyoon Jamie Kim

Kim was awarded $18,000 as part of the International Olympic Committee’s advanced Olympic research grant for her project “Building a Sport Participation Legacy Through the 2018 Winter Olympic Games.” She also received a Falk College Seed Grant for $7,500 grant for the project “Building Korea’s Brand Personality and Equity with the Olympic Brand and the 2018 PyeongChang Winter Olympics.”

Sport participation legacy among younger generations is of primary interest to South Korea and any countries hosting Olympic Games, as well as those invested in the Olympic movement. With a large youth population and a strong strategic position in Asia, PyeongChang hopes the 2018 games will enable a legacy of new growth and potential. The Organizing Committee’s ‘New Horizons’ vision aims to expand winter sports in Asia, and transform the local Gangwon province into a new and tourism destination. The Asian market is described by some in the sports industry as the youngest and fastest-growing winter sports market in the world with the largest aggregate youth population.

Through the project, Kim aims to understand and derive strategies to stimulate young people’s interest in watching the Winter Olympics, and to effectively transfer that interest to sport participation. With Korean and Chinese youth selected as the target population, the findings will help deliver a better sport participation legacy for the 2018 PyeongChang Winter Olympics in the host country as well as across Asia. With the 2022 Winter Olympics scheduled for Beijing, the research will provide valuable insights for the next host of the Winter Olympics.

Kim joined Falk College’s Department of Sport Management in August 2016 after earning her Ph.D. from Florida State University. Her research agenda is anchored on the impact of sport events on local communities and event consumers. Prior to this role, she served with the Korean Olympic Committee. For over five years, she worked for the International Games, International Relations and 2018 PyeongChang Olympics Task Force Teams. She will present her research at the 2018 International Sports Business Symposium in Chuncheon/Pyeongchang.

  • Author

Michele Barrett

  • Recent
  • Student Veteran Anthony Ruscitto Honored as a Tillman Scholar
    Friday, July 18, 2025, By John Boccacino
  • Bandier Students Explore Latin America’s Music Industry
    Thursday, July 17, 2025, By Keith Kobland
  • Architecture Students’ Project Selected for Royal Academy Exhibition
    Thursday, July 17, 2025, By Julie Sharkey
  • NSF I-Corps Semiconductor and Microelectronics Free Virtual Course Being Offered
    Wednesday, July 16, 2025, By Cristina Hatem
  • Jianshun ‘Jensen’ Zhang Named Interim Department Chair of Mechanical and Aerospace Engineering
    Wednesday, July 16, 2025, By Emma Ertinger

More In Business & Economy

WISE Women’s Business Center Awarded Grant From Empire State Development, Celebrates Entrepreneur of the Year Award

The WISE Women’s Business Center, in collaboration with the Whitman School of Management, announced the renewal of WISE as an Entrepreneurial Assistance Center (EAC) through the Empire State Development EAC  program. This award ensures WISE’s continued designation as one of…

Calling All Alumni Entrepreneurs: Apply for ’CUSE50 Awards

Did you cultivate your entrepreneurial skills as a student at ϲ and either founded or currently own your own business as an Orange alumnus? If so, you’re encouraged to apply for the University’s third annual ’CUSE50 Alumni Entrepreneur Award,…

Whitman Honors Outstanding Alumni and Friends at 2025 Awards and Appreciation Event

Vice Chancellor and Whitman School of Management Executive Dean Mike Haynie and Interim Dean Alex McKelvie, along with other staff and faculty members of the Whitman School, gathered in New York City on May 15 to recognize a select group…

Libraries Innovation Scholar Launches Utopia, a Transparent Beauty Brand

Trey Augliano ’27, a rising junior in the Whitman School of Management majoring in entrepreneurship and emerging enterprises and marketing management, recently launched Utopia Beauty, a science-driven beauty retailer that promises to bring transparency and trust to the personal care…

Registration Open for Sports, Entertainment and Innovation Conference July 8-10 in Las Vegas  

The second annual Sports, Entertainment and Innovation Conference (SEICon)—named by Zoomph as one of the best sports business conferences of 2025—will be held from July 8-10 at MGM’s iconic Bellagio Hotel in Las Vegas. SEICon is a partnership between UNLV…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

For the Media

Find an Expert
© 2025 ϲ. All Rights Reserved.