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Washington Post

Everlane’s New Marketing Campaign Fits All

Monday, April 2, 2018, By Sawyer Kamman
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facultyNewhouse School of Public Communications

The clothing brand Everlane has made a splash with its recent marketing campaign, 鈥淣o frills. No bows. No bulls****.鈥� The line fits in with the companies idea that alterations of any kind, from fashion to photoshop, will not work with their brand. To Newhouse advertising associate professor Beth Egan, this is a refreshing change of pace.

鈥淭his generation is calling BS on traditional labels from all different angles,鈥� she told the Washington Post. 鈥淲hereas my generation and the generation before mine both bought into idealized versions in advertising, these women are saying, 鈥業鈥檓 going to do me, and it鈥檚 going to be fabulous.鈥� 鈥�

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