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Jennifer Grygiel, a Newhouse faculty member and social media expert, recently joined CBS News to discuss the closure of Cambridge Analytica, the company who took data from over 87 million Facebook users. While this branch is now defunct, Grygiel offers that it may not be exactly what it seems.

“This was definitely headline grabbing today, a lot of people are talking about it, but we have to remember that the parent group of Cambridge Analytica has a lot of subsidiaries, and in a lot of ways, this is a shell company,” Grygiel said. “Shutting it down doesn’t necessarily impact the parent, and there has also been reports that they could be rebranding and just relaunching the company. I think the name is dead today, that’s what we’ve seen.”