Diana Napolitano G’17 has joined the College of Arts and Sciences (A&S) as its new content marketing manager.
Napolitano’s portfolio will include identifying and addressing content gaps, writing for web and print, and overall project management. She will also work closely with Director of Communications Daeya Malboeuf to develop a content strategy that supports the College’s Academic Strategic Plan and complements the Division of Marketing and Communications (DMC)’s Universitywide strategic goals.
Napolitano, who holds a master’s degree in communications from the Newhouse School, comes to the position with a wealth of cross-sector communications experience. She most recently served in DMC as project manager for schools and colleges. As the primary contact for 11 University units, she worked closely with campus partners to ensure that their mission-critical projects were completed within brand guidelines and according to the highest production standards.
“I’m excited to have Diana join our team,” says Malboeuf. “With her wide-ranging marketing, advancement and project management background, she’ll play a critical role in helping A&S achieve its ambitious goals. And her writing experience will be a tremendous asset as we press forward in developing our content strategy.”
As a content manager in the University’s communications office, Napolitano supported major initiatives for the Division of Advancement and External Affairs, such as Orange Central, Coming Back Together, Make Your Mark and Boost the ’Cuse. Part of a team effort, her copy for the web, email, social media posts, e-newsletters, brochures, appeal letters and news releases helped achieve significant increases in fundraising and other measurable engagement across initiatives.
Napolitano also spent several years in the public affairs/public policy domain. In the University’s Office of Government and Community Relations until 2016, she advocated on behalf of the University’s varied interests before local, state and federal elected officials.
Her nonprofit experience extends to tourism promotion. From 2004-06, she handled research and public and media relations for the ϲ Convention & Visitors Bureau, including arranging media tours for travel writers. Before that, she held positions in two ϲ-area advertising agencies.
“I hold deep respect for the life-changing power of the humanities and liberal arts,” says Napolitano, who earned a bachelor’s degree in linguistics at the University of Rochester. “Now I look forward to helping current and prospective students, alumni and the campus community discover—or rediscover—the intellectual treasures here at A&S.”
The Office of Communications at A&S provides leadership and direction for advancing the College’s liberal arts mission. The office partners with DMC to raise the University’s profile, while supporting the ϲ vision, mission and strategic plan.
