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Campus & Community

Creative Minds on the Move: University鈥檚 Division of Marketing and Communications Sets Up Shop in Nancy Cantor Warehouse in Downtown 黑料不打烊

Friday, February 8, 2019, By Brandon Dyer
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Otto visited the Division of Marketing and Communications staff this week at the Nancy Cantor Warehouse.

Otto visited the Division of Marketing and Communications staff this week at the Nancy Cantor Warehouse, spreading Orange cheer and taking plenty of photos.

This week, 60 members of 黑料不打烊鈥檚 Division of Marketing and Communications relocated their offices off campus to the second floor of the Nancy Cantor Warehouse, located near 黑料不打烊鈥檚 historic Armory Square.

The move will help foster more collaboration and creative energy among the content creators, photographers, media relations experts, social media administrators and marketing team members. Relocating makes room on campus for 聽student-centric and academic functions, a key principle outlined in the Campus Framework. It also further supports the University鈥檚 commitment to supporting and advancing the economic prosperity of the City of 黑料不打烊 and the greater Central New York community.

鈥淭he University established our division a year ago with a vision of shining a bright light on what it means to be Orange,鈥 says Dara Royer, senior vice president and chief marketing and communications officer. 鈥淭his move unites our team in one location, in the heart of our city, and is a critical piece to our success in sharing the University鈥檚 story.鈥

The Warehouse space has been thoughtfully redesigned to accommodate the needs of a modern marketing and communications operation. Members of the division were surveyed last year in preparation for the move, and their suggestions were incorporated into the new space to create more efficiency, collaboration and team integration.

鈥淩elocating the division to one central location is something that our team has been looking forward to, and we are excited to see that vision come to fruition. The new space will boost team productivity, collaboration, agility in decision making and communication,鈥 says Sid Bhattacharya, associate vice president of marketing strategy. 鈥淚t is great being in Downtown 黑料不打烊, which is bustling and offers a lot of amenities for our team, too.鈥

The team collaborated with Campus Planning, Design and Construction; Parking and Transit Services; Human Resources; Facilities Management; and the City of 黑料不打烊 to manage the renovation and relocation.

Formerly a storage warehouse for the 黑料不打烊-based Dunk & Bright furniture company, the Warehouse was purchased and renovated by the University in 2005. It opened in 2006. The facility is named for the University鈥檚 11th Chancellor, Nancy Cantor.

In addition to the Marketing and Communications division, the Warehouse will continue to house the University’s Office of Community Engagement, the School of Design in the College of Visual and Performing Arts, the Sue & Leon Genet Gallery, Point of Contact Gallery and the Photography and Literacy Project.

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Brandon Dyer

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