Business & Economy

Amazon, Online Retailers Pushing Back-To-School Shopping Season Earlier

Tuesday, July 23, 2019, By Daryl Lovell

Feel like the back-to-school shopping ads are coming in earlier and earlier? You’re not alone.

According to the , families are expected to spend more than ever this year on school and college supplies, averaging nearly $700 for families with kids in elementary, middle and high schools. Overall spending is expected to total more than $26 billion.

is an assistant professor of retail practice at ºÚÁϲ»´òìÈ’s Martin J. Whitman School of Management.

Wimer says:

“The earlier start on back-to-school shopping really seems to be a reaction to Amazon Prime Day as retailers try to take advantage of the shopper looking for discounts in mid-July.

“Extending out back-to-school could be advantageous as it extends into a shopping period that tends to be slow for retailers. This year many retailers got involved in the discounts as they were carrying excess inventory.

“Back-to-school is the second-biggest shopping event in retail after holiday shopping.

“I have a feeling that the consumer would rebel if back-to-school went before July 4th, at least in the Northeast.â€

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To request interviews or get more information:

Daryl Lovell
Media Relations Manager
Division of Communications and Marketing

TÌý315.443.1184 ÌýÌýMÌý315.380.0206
dalovell@syr.edu |

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