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Jennifer Stromer-Galley, professor in the School of Information Studies, authored an opinion piece for The Conversation titled “” Stromer-Galley studies political campaigns in the digital era and is a part of the  at ºÚÁϲ»´òìÈ, which “tracks the spending and the targets of Facebook and Instagram ad buys, based on data provided by the platforms.” Her research found that advertising accounts for nearly 30% of both campaigns’ spending, as both candidates “are trying to mobilize voters – find supporters and then spark them to get involved.”