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Dennis Deninger, professor of practice in Falk College and the Newhouse School, was interviewed for the WSYR TV story “” Deninger, an expert on the Super Bowl and sports television, says it’s not unusual for advertisers to drop out of Super Bowl advertising from year to year. “There’s always a churn you always get a new set of advertisers and you get some that drop by the wayside. Maybe they sit out for a year or two. Maybe they don’t ever come back. So there will be a little bit of a different mix of advertising,” says Deninger.