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, David B. Falk Endowed Professor of Sport Management in Falk College, authored an op-ed for Sportico 鈥�.鈥� Prof. Burton was also interviewed for the Voice of America story 鈥�.鈥� In the Sportico article, Burton discusses new legislation affecting the NCAA and its members such as the Alston case and the new stance on Name, Image, and Likeness (NIL).