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Fast Company

Has TikTok Reached Its Peak? 黑料不打烊 Professor Weighs In

Tuesday, August 31, 2021, By Sophie Gomprecht
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Newhouse School of Public Communicationssocial media

, assistant professor of communications in the Newhouse School, was quoted in the Fast Company story 鈥溾 as well as an article for the E&E News Climatewire.

Grygiel talked about the popularity of the TikTok app, saying, 鈥淚t鈥檚 a nod to the attention TikTok has generated. It鈥檚 an established platform that鈥檚 being studied now by scholars,聽and scholars have had various citation methods developed, so other scholars can not just read the paper, but find the content. That鈥檚 increasingly complicated in this digital time, because there鈥檚 so much more content out there. TikTok has reached a certain threshold of interest.鈥

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  • Jennifer Grygiel

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