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, assistant professor of sport management at Falk College, was interviewed by Arizona PBS for the story 鈥�.鈥� The article highlights the variety of reasons why the Arizona Cardinals earn such low revenue and therefore are one of the NFL teams with the lowest value. Professor Walsh states, 鈥�Even if the Cardinals are considered 鈥榣ow鈥� on this list from a financial value perspective, if you look overall from a team value perspective across all sports, they鈥檙e still going to be in the top 50 of the most valuable sports teams worldwide because the NFL, itself, is such a powerful brand, and franchise values have grown so significantly.鈥�