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Media, Law & Policy

Newhouse Students Win 18 of One Show Young Ones Awards

Friday, February 14, 2025, By News Staff
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Newhouse School of Public CommunicationsStudents

Students in the Newhouse School of Public Communications earned 18 awards in the 2024 One Show Young Ones student competition, which draws work from the top undergraduate, graduate and portfolio creative advertising programs around the world.

The 2024 One Show Young Ones student competition had thousands of entries from over 50 countries. Newhouse students picked up a Silver Cube Award, a Portfolio Award, two Merit Awards and 14 Shortlist Awards, earning the Newhouse School among U.S. undergraduate programs.

All of these award-winning campaigns were created in portfolio courses taught by professors of practice and in the advertising creative track at the Newhouse School.

鈥淭he students that won these 18 awards demonstrated fresh thinking and came up with original ideas that simply blew me away,鈥� says White.

Brooke Hirsch One of Five Winners of a Cube Award in the New Artificial Intelligence Category

Brooke Hirsch 鈥�24 was one of only five students to win an ADC Cube Award in the newly introduced artificial intelligence category of the One Show Young Ones ADC competition. Hirsch won the Silver Cube for her digital idea 鈥�“; silver is the highest award given in this category. Her idea, created for The New York Times, combats misinformation by using AI to detect and notify people of false AI content in real-time. The idea is simple yet groundbreaking: use AI to fight AI.

Hirsch was also named the in North America in the 2024 One Show Young Ones ADC competition. In addition to winning the Silver ADC Cube in the AI category, she won a Merit Award in the ADC Advertising Integrated category for 鈥�.鈥� Read more about Hirsch鈥檚 award-winning 鈥淎I vs. AI鈥� idea.

Ryan Garret Conner鈥檚 Portfolio One of Nine Awarded in Advertising Category

person with elongated neck made of food

Ryan Garrett Conner won a Portfolio award for work that included his print campaign 鈥淥nce is Enough鈥� for Tums.

Ryan Garret Conner ’23 was one of just nine global winners in the advertising category of the One Show Young Ones Portfolio competition. Conner鈥檚 portfolio, which included a series of impactful campaigns, earned recognition across multiple categories. His 鈥淥nce is Enough鈥� campaign for Tums uses a striking visual approach to communicate the core message: 鈥淥nly taste it once.鈥�

Another one of Conner鈥檚 featured campaigns was his digital AI idea for Volvo called 鈥溾€� (OTL). Conner addressed a pressing real-world problem: many women walking home alone at night can be put in dangerous situations. The OTL app, a collaboration with copywriter Mackenzie Murphy 鈥�23, would use generative AI to create personalized fake calls to provide women with a sense of security in potentially dangerous situations.

Conner鈥檚 other featured campaign, 鈥溾€� for the World Wildlife Fund (WWF), creatively addresses animal extinction by tying the loss of Instagram followers to endangered species statistics.

Hirsch earned a Shortlist Award in the Portfolio competition as well.

Quincy Whipple and Ella Fiegner鈥檚 Dove Campaign Won a Merit Award

Photo of the side of a face of a person on an exhibition wall with words Skin Stories, By Dove

Quincy Whipple and Ella Fiegner won a Merit Award in the One Show Young Ones Brief category for their integrated campaign 鈥淪kin Stories鈥� for Dove.

Quincy Whipple 鈥�24 and Ella Fiegner 鈥�24 won a Merit Award for their integrated campaign 鈥溾€� for Dove. This campaign highlights the stories behind wrinkles on a woman鈥檚 face, showing wrinkles are something to be proud of rather than something to be ashamed of.

Dove would sponsor female celebrities attending the Met Gala. Before the Met Gala, they would be on Vogue鈥檚 鈥淕et Ready With Me鈥� video series, where stars put on makeup for the red carpet. The twist? The celebrities apply no makeup and instead focus only on applying skincare products. The campaign extends to a digital movement with celebrities posting bare-faced selfies under the hashtag #MySkinStories.

The campaign would also include an art gallery in the Met displaying large photographs of real women and the stories behind their wrinkles.

Newhouse Creative Ad Student Work Won Shortlist Awards

Newhouse students also won 14 Shortlist Awards for a range of creative campaigns. Some of the highlights include the following:

鈥淓ase of Assembly鈥� Campaign

Graphic of improperly spelled words above a couch set

Ikea print campaign 鈥淓ase of Assembly鈥�

Avery Schildhaus 鈥�24 created the 鈥淓ase of Assembly鈥� print campaign for Ikea, with catchy headlines that capture the brand鈥檚 DIY instructions.

鈥淵ou Can鈥檛 Beat a Search Dog鈥� Campaign

snow maze in front of a mountain

National Disaster Search Dog Foundation print campaign 鈥淵ou Can鈥檛 Beat a Search Dog鈥�

Katelyn Hughes 鈥�24 and Lang Delapa 鈥�24 created the 鈥淵ou Can鈥檛 Beat a Search Dog鈥� campaign for the National Disaster Search Dog Foundation, highlighting the skills of search dogs.

鈥淲hiff of Terror鈥� Campaign

fish with large teeth on a plate, with text First dates can be scary, but the food shouldn't be. Gets rid of bad breath in seconds. Listerine PocketPacks Breath Strips, with graphic of the breath strips

Listerine Strips print campaign 鈥淲hiff of Terror鈥�

Lara Molinari 鈥�24 and Marlana Bianchi 鈥�24 created the 鈥淲hiff of Terror鈥� campaign for Listerine. The campaign was inspired by the idea that certain foods cause bad breath and can be a monster in social situations.

Newhouse Creative Advertising Students Won 10 Shortlist Awards

鈥� Meiling Xiong 鈥�24, art director, and Maggie Mellon 鈥�24, copywriter, won a Shortlist Award in the Integrated category for their integrated campaign for Duolingo titled 鈥�.鈥�

鈥� Remi Tsunoda 鈥�24, art director, and Avery Schildhaus won a Shortlist Award in the Experiential category for their experiential campaign for Velveeta titled 鈥�.鈥�

鈥� Remi Tsunoda and Avery Schildhaus won a Shortlist Award in the Integrated category for their integrated campaign for Velveeta titled 鈥�.鈥�

鈥� Ryan Garret Conner and Mackenzie Murphy鈥檚 print ad campaign for WWF, titled 鈥�,鈥� won a Shortlist Award in the Advertising Out of Home & Print category.

鈥� Jack Wojtowicz 鈥�24, art director, and Mikaela Kraker 鈥�24, copywriter, won a Shortlist Award in the Advertising Integrated category for their integrated campaign for Duolingo titled 鈥�.鈥�

鈥� Ryan Garret Conner and Mackenzie Murphy鈥檚 integrated ad campaign for Volvo, titled 鈥�,鈥� won a Shortlist Award in the Design for Good: Interactive category.

鈥� Olivia Valcourt 鈥�25, art director, won a Shortlist Award in the Design for Good: Advertising category for her print ad campaign for the Trevor Project titled 鈥�4X More Likely.鈥�

鈥� Ava Schefren 鈥�24, art director, and Alex Lund 鈥�24, copywriter, won a Shortlist Award in the Advertising Integrated category for their integrated campaign for Duolingo titled 鈥�.鈥�

鈥� Livvy Doe 鈥�24, art director, and Emily Saad 鈥�24, copywriter, won a Shortlist Award in the Advertising: Art Direction category for their print ad campaign for Tile titled 鈥淐reepy Crawlings.鈥�

鈥� Ella Fiegener and Quincy Whipple won a Shortlist Award in the Design for Good: Advertising category for their integrated campaign for Dove titled 鈥�.鈥�

Story by Molly Egan, a senior in the Newhouse School

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