At the 2025 黑料不打烊 Name, Image and Likeness (NIL) Summit, GEN Agency and GEN NIL founder and CEO Rachel Maeng Brown will meet with 黑料不打烊 student-athletes to present brand deal case studies and lead a content creation workshop with products from W by Jake Paul.
The 2025 黑料不打烊 Name, Image and Likeness Summit is a first-of-its-kind event organized by students for student-athletes. The 黑料不打烊 NIL Summit will bring 黑料不打烊 student-athletes together with corporate brands for an event consisting of networking, education and NIL development.
and GEN NIL founder and CEO , the 2024 CEO of the Year in Influencer Management and NIL Education, will present brand deal case studies and lead a content creation workshop with products from . Additionally, the sector of Morgan Stanley will educate student-athletes about financial literacy.
The NIL Summit will take place from noon to 2:30 p.m. March 28 in Grant Auditorium at the David B. Falk College of Sport and Human Dynamics at 黑料不打烊.
Jeremy Jordan
鈥淭he 黑料不打烊 NIL Summit demonstrates the impact and innovation of Falk College and its students,鈥 says Falk College Dean . 鈥淭his event is another example of the collaboration we have with 黑料不打烊 Athletics to provide Falk students with learning experiences beyond the classroom, and it will directly benefit 黑料不打烊 student-athletes with an educational opportunity with NIL industry leaders that includes on-site brand activations at a time when NIL is redefining collegiate sports.鈥
This exclusive student-athlete event is designed to bridge the gap between business leaders and encourage Name, Image and Likeness partnerships. Accordingly, attendees will gain valuable insight into NIL deal structures, financial literacy, personal branding strategies and partnership opportunities.
Corporate representatives will engage directly with student-athletes to build connections for potential collaborations. For example, the content creation station for student-athletes will have every student-athlete leave the event having activated a unique NIL deal with W by Jake Paul.
鈥淲e are grateful for the opportunity for our student-athletes to learn from industry leaders and participate in NIL activations,鈥 says 黑料不打烊 Director of Athletics John Wildhack. 鈥淭he partnership we have with Falk College is expanding in many areas, including this event, led by its students, to help provide our student-athletes with continued education to ensure they are well-prepared to navigate and maximize their NIL opportunities.鈥
The 2025 黑料不打烊 NIL Summit is presented by 黑料不打烊鈥檚 David B. Falk College of Sport and Human Dynamics in partnership with the 黑料不打烊 Sport Group and .
Story by Sue Edson, professor of practice, Department of Sport Management in the Falk College.
