Broadcast and Digital Journalism 鈥� 黑料不打烊

Adam Peruta

Thu, 31 Aug 2023 18:52:42 +0000

Adam Peruta is a professor, software developer and entrepreneur with expertise in emerging media and digital advertising. He started his career as an art director and graphic designer and became interested in startups and product design for new media platforms. Combining his passion for visual design and his love for writing code, Peruta has founded and been involved with numerous business ventures, including a software platform for online grocery delivery businesses, a mobile app for personal safety and a crowdsourcing platform to influence group behavior, listed as one of Entrepreneur Magazine鈥檚 100 Brilliant Ideas. Most recently, his Traditions Challenge mobile app won a 鈥渂est of show鈥� award in the Broadcast Education Association鈥檚 Festival of Media Arts along with a Social Media in Practice Excellence Award and a Best of the Web/Digital Competition award from the Association for Education in Journalism and Mass Communication.

Peruta teaches undergraduate and graduate students in courses in digital advertising and branding, web development, interactive design and UI/UX. His course projects focus on product design鈥攕tudents concept out and produce prototypes for web and mobile apps and Alexa skills. Peruta also co-teaches capstone courses where students produce award-winning, web-based multimedia projects.

His research focuses on branding for higher education on social media platforms, looking at how colleges and universities use social media to recruit students, build alumni community, and communicate with their constituents. He has presented internationally on the topic and has been published in the Journal of Marketing for Higher Education and the Journal of Social Media in Society, among others. Peruta has also researched the effects of advertising on kids, publishing in the International Journal of Communication and presenting at the BEA and AEJMC national conferences on the topic.

Peruta previously taught at Ithaca College in the integrated marketing communications program. He is a Newhouse graduate.

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Les Rose

Mon, 30 Jan 2023 16:38:45 +0000

Les聽Rose鈥檚 38-year career in broadcast journalism included 22 years with CBS National News Network as a photojournalist and field producer. He spent seven years working with CBS News correspondent Steve Hartman on the series 鈥淓verybody Has a Story.鈥�

Rose has been honored with a national Edward R. Murrow Award and five Emmy Awards.

He earned a bachelor鈥檚 degree from the University of South Florida and a master鈥檚 degree from the University of Nebraska-Lincoln.

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Dan Pacheco

Fri, 15 Oct 2021 00:11:51 +0000

Dan Pacheco holds the Peter A. Horvitz Chair of Journalism Innovation at the Newhouse School聽and is a pioneer in the use of virtual reality for journalism. In 2014 he started and co-produced The Des Moines Register鈥檚聽Harvest of Change聽VR project for the Oculus Rift, the world鈥檚 first large-scale use of virtual reality by a commercial news organization. Harvest of Change earned an Edward R. Murrow Award in 2015 for its innovative use of 360-degree video for virtual reality.

Previously, Pacheco spent 20 years in the trenches of digital publishing everywhere from Fortune 500 companies to startups. He started his career as an online producer for Washingtonpost.com, where he produced Interact, one of the first online news communities. Subsequently, as a principal product manager at America Online, he oversaw some of the internet鈥檚 first truly global community products. In 2005, after pioneering the first implementation of a social networking platform at a U.S. newspaper, he received an NAA 鈥�20 Under 40鈥� award. And in 2007, he received a Knight News Challenge grant to build a democratized publishing service that evolved into an eBook platform.

When he鈥檚 not teaching, Pacheco is busy exploring new technologies shaping the future of media, which lately means augmented and mixed聽reality, social VR, chatbots and smart speaker skills.

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